Jared Jewelers isn’t necessarily ‘breaking the mold’ when it comes to chain jewelry stores, but that’s not to say it’s a copy-paste of its competitors – or its sister companies, either. It’s a name you’ll be used to seeing signposted across plenty of large, impressive buildings on the outskirts of town, away from the mall units and Main Streets where the majority of jewelry stores reside.
A ‘Galleria of Jewelry’, the store is typically considered to sit at the higher end of jewelry than some of the other chains – although, at the same time, it’s not exactly a luxury or premium brand.
Jared is one of a number of jewelry stores owned by Signet Jewelers, which is now the largest specialty jeweler in the country. Even so, you are less likely to have heard the name than you are to have heard of their US-based brands, Zales, Kay Jewelers, Diamonds Direct, and the online vendor James Allen. The retailer has a lot of other divisions, but these are the most prominent names within the States.
The first Jared Jewelers opened in 1993, but there’s not much of a story behind it. It’s been engineered to offer a slightly different experience from what you’ll get from, say, Zales. While it’s still got some of the traits of a large chain store, you also get the sense that it’s intentionally emulating some of the aspects more commonly found in specialist, local jewelry stores. At the same time, however, they can’t get away from the facts of their roots, and, if you’re looking for a store with a rich history or several generations of jewelers behind it, you might as well head in the other direction right now.
As we said, you’ll mostly find their stores in larger, standalone buildings. The coziness of the mall-based store, or a historic building in the center of town, is typically traded for size and ‘grandeur’ – both inside and out.
Whether or not you think this is a good thing comes down to what you’re comfortable with, and what you think will help you to find a ring that you’re totally sure about.
Jared’s stores are plush and elegant inside. They’re pretty safe in terms of décor and layout, and that can make them feel exactly like what they are: bigger, slightly more upmarket versions of the mall-based chain stores they are trying to distance themselves from (both geographically, and in terms of service).
In some ways, Jared do excel beyond their competitors and sister companies. Every one of their stores has an expert jeweler on site, meaning that you can get more than just the usual sales talk – something that puts large chains behind the smaller stores, who typically process fewer sales each week, month, and year.
In other ways, however, the similarities seem pretty obvious. Their stores – of which there are more than 200 spanning the length and breadth of the country – all have certain standards to meet, which is a good thing, but also an easy way to get a slightly generic vibe across every store.
Nevertheless, strong service is strong service, and if you’re not bothered by the atmosphere of a chain store, there’s no reason to avoid Jared simply because of the number of stores they operate.
Jared stock diamonds graded by a long list of labs. While the GIA and AGS are both featured, they’re listed alongside diamonds graded by the IGI and GSI, as well as GemEX and MiniCert diamonds, too.
There’s nothing necessarily wrong with a store stocking a combination of diamond grades, provided shoppers go into the store knowing that they should ask their sales associate to show them GIA and AGS diamonds exclusively. Unfortunately, a lot of shoppers don’t know the importance of limiting their options, and may wind up with an inferior diamond not worth the price they paid.
Keep in mind that the larger chains typically struggle to offer enough in terms of diamond expertise and education. They need to employ a massive number of sales associates each and every year, and the sheer size of their workforces means that they can’t train every single member of staff to be capable of offering extensive knowledge on the subject of diamonds. Nevertheless, your own research beforehand is essential regardless.
If you’ve read through our guide to diamond certification already, then you will no doubt be keenly aware of the fact that no two labs are created equally and that you simply can’t compare a diamond graded by the GIA with a diamond graded by the IGI, since the true quality of the latter is unlikely to be accurately represented in the IGI’s report.
If you haven’t read the guide yet, then here’s the main point: GIA- or AGS-certified diamonds are the only diamonds we would recommend you invest in since their results are by far the most consistent.
Jared offer an extensive selection of pre-designed ring settings, as well as a great customization service.
In terms of their existing designs, we’d generally advise shoppers to steer clear of some of the big-name designers they house in their stores, which are so often produced on a mass scale. For instance, Jared stock Vera Wang – a big name in wedding dress design, but not so compelling in the jewelry department – as well as Tacori.
As far as Jared’s own collections are concerned, there’s a great range of choices, and we’re sure there’s enough there to spark the imaginations of customers.
Remember that Jared Jewelers is a little higher in the pecking order than somewhere like Zales or Kay Jewelers – they’re more interested in offering high-quality experiences, and that commitment is also reflected in the time and attention they’re willing to invest ino bespoke pieces.
Jared also offers an in-store custom design studio, which is a nice touch that isn’t typically offered by the chain jewelry stores we’re used to seeing in the mall. The trouble still lies with the diamonds on offer. The GIA and AGS are reliable, but can shoppers be sure to steer clear of a diamond certified by a less reliable lab when they’ve got so much else going on?
On their website, Jared quote a typical wait time of around eight to ten weeks on custom pieces.
This is pretty standard for any custom ring design and simply means that you’ll want to plan ahead if you’ve got a specific date in mind for the proposal.
Also keep in mind that certain times of the year can be a lot busier for jewelers, particularly if they’re working on custom orders. We talk about this in our guide to the best time to buy an engagement ring, and how, in spite of the romance of Valentine’s Day and the rush for a remarkable Christmas gift, it can be easier to avoid these ‘peak’ times during the year. Ultimately, the best time to buy an engagement ring is (a) when you’re ready, and (b) at a time of year when you’re not competing for space in the jeweler’s busy diary.
To us, Jared Jewelers seems to fall in the mid-range for engagement ring prices – although slightly higher than other mid-range jewelers. We saw some prices that would appeal to shoppers on pretty restrictive budgets, but the diamonds were generally of visually poor quality, so don’t assume that everything on display in-store meets the same standard.
Obviously, Jared Jewelers is a more expensive choice than an online vendor. This is the case with any bricks-and-mortar jewelry store, even a chain, since there are more costs associated with running them than there are with operating an online store, which can save on costs by drop-shipping directly to the customer, or only acquiring the stock after an order has been placed.
The trouble is, we don’t think that those costs are ultimately balanced out. At the end of the day, it matters that you walk away with a beautiful, eye-clean diamond that fits in your budget and lives up to all of your expectations. With our JewelerAI, you can do just that without going on the extra costs of shopping in a brick-and-mortar store.
In other words, pay for the experience, as well as the item you’re getting out of it.
Jared Jewelers is a nice store. It’s a little like walking into the lobby of one of the more upmarket hotel chains, where the décor is elegant, but generic, upmarket and higher-end than many mall stores, but not so upmarket that the prices are totally overblown and out of reach, as they are in some of the luxury stores.
In other words, while it feels average, it feels nicely average. It’s welcoming without being all that personal or intimate, simply because of the fact that the brand is used to extending its welcome to a much longer list of clients than smaller brands, or independent, local stores. There’s every chance you’ll wind up having a good experience with your sales associate or jeweler, and that you’ll pair a great diamond with a beautiful ring – provided you do your research beforehand, and figure out your list of non-negotiables before you walk through their doors.
As always, your non-negotiables should (at the very least) include eye cleanliness, no discernible color (particularly if your setting is going to be platinum or white gold), GIA certification (or AGS), an Excellent or Very Good cut, ideal cut proportions, and, in less definable terms, an appeal that makes it easier for you to imagine getting down on one knee, and popping the question.
Nevertheless, it’s important to stay realistic about the setbacks of choosing a big brand like Jared, too. Its size and reputation precedes it, and that means that it’s not the most affordable option for brick-and-mortar stores – particularly if you find yourself drawn towards one of the big-name designers they have on display on the shop floor. While their known presence might seem reassuring, finding a beautiful diamond isn’t as hard as it may seem right now – and shopping online is, in our opinion, the better choice.
Grasp the 4Cs: Focus on Cut, Color, Clarity, and Carat weight. Jared offers a range of GIA graded diamonds, ensuring quality. Prioritize cut as it influences the diamond’s brilliance the most.
Match Personality with Design: Jared’s collection ranges from classic to modern designs. Consider the wearer’s lifestyle and preference to choose a setting that not only secures the diamond but also complements their personal style.
Choose the Right Metal: Jared offers rings in various metals like platinum, gold, and silver. Consider durability and maintenance; for example, platinum is durable but expensive, while gold offers versatility in color.
Protect Your Investment: Jared provides comprehensive warranties and service plans. Understand what’s covered, including maintenance and repairs, to ensure your ring stays in pristine condition over the years.
Evaluate Cost vs. Value: Jared’s engagement rings cater to a wide range of budgets. While comparing prices, consider the ring’s craftsmanship, diamond quality, and after-sales services that add value beyond the price tag.
Personalize Your Ring: Jared offers customization services for a unique engagement ring. Explore options to modify existing designs or create a bespoke ring that captures your vision and sentiment.
Leverage Buyer Insights: Before making a purchase, explore reviews and feedback from Jared’s customers. Positive experiences can affirm your choice, while noting any criticisms may prepare you for potential considerations.
Focusing on these practical tips can guide you through selecting the perfect engagement ring from Jared, ensuring a choice that delights and endures.”
Before making a final decision, take advantage of both Jared’s online platform and physical stores. The website offers a comprehensive overview of available engagement rings, including detailed descriptions and images. However, visiting a store allows you to see the rings in person, get a feel for their true appearance, and try them on. This hybrid approach ensures you have all the information needed to make an informed decision.
Jared offers custom design services that allow you to create a unique engagement ring that perfectly encapsulates your vision and love story. This service is especially valuable if you have specific ideas or want to incorporate personal elements into the ring design. Engaging with their in-house jewelers can turn the process of selecting an engagement ring into a more personalized and memorable experience.
Keep an eye out for promotions, discounts, or special financing options available through Jared. Signing up for their newsletter or following them on social media can alert you to sales events or exclusive offers, potentially saving you money on your engagement ring purchase. These savings can then be allocated towards other wedding expenses or upgrades to your chosen ring.
These FAQs cover basic inquiries about purchasing an engagement ring from Jared, providing clarity and guidance for prospective buyers.
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