Advance Jewelry and Loan, located at 18520 Sherman Way, Reseda, CA 91335, offers a variety of jewelry services, with a strong emphasis on engagement ring creation. With a history in the community dating back to 1990, the store is known for its extensive selection of beautiful jewelry. Customers appreciate the attentive service provided by staff members like Linda and Mel. The shop specializes in cash loans on jewelry and other precious items, ensuring customers can receive high loan amounts for their belongings. Their pawnbroking services cater to a range of needs, from cash loans to purchasing jewelry.

Operating hours are as follows:
- Monday to Friday: 9:30 AM - 5:30 PM
- Saturday: 9:30 AM - 5:00 PM
- Sunday: Closed

Overall Sentiment from Online Customer Reviews:
The overall sentiment from online customer reviews indicates a predominantly positive atmosphere, with an estimated 70% positive, 20% neutral, and 10% negative sentiments.

Positive reviews highlight the friendly and knowledgeable staff, who create a welcoming experience for customers. Many customers praise the exceptional customer service and the fair pricing of jewelry.

Negative reviews often point to pricing concerns, with some customers feeling that they received lower offers than anticipated for their items or expressed disappointment with the return policy for purchased items.

Best Review:
Ada praised Advance Jewelry and Loan for their warm welcome and attentive service, noting how their needs were consistently met, whether seeking a loan or gift, often resulting in beautifully wrapped purchases and a pleasant shopping experience.

Worst Review:
Ashkan criticized the shop for their inability to recognize real gold, stating that after being told a chain wasn't genuine, he later verified its authenticity with other jewelers, feeling misled by the staff.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Opening Hours:
| Day | Hours |
|-----------|---------------------|
| Monday | 9:30 AM - 5:30 PM |
| Tuesday | 9:30 AM - 5:30 PM |
| Wednesday | 9:30 AM - 5:30 PM |
| Thursday | 9:30 AM - 5:30 PM |
| Friday | 9:30 AM - 5:30 PM |
| Saturday | 9:30 AM - 5:00 PM |
| Sunday | Closed |

Staff Members:
- Linda
- Mel