Armstrong Diamonds, Dallas, TX

The True Gem is a jewelry store located at 2626 Cole Avenue, Suite 800, Dallas, TX 75204, specializing in creating stunning engagement rings with a focus on sustainability and customer satisfaction. With a perfect 5.0 rating from 328 reviews, their team of knowledgeable staff, including Gregory, Henry, and Natalie, work diligently to guide customers through the customization process. They are committed to crafting unique pieces that reflect individual styles, whether opting for lab-grown diamonds or moissanite stones. Clients appreciate the attentive service and the low-pressure environment, making the experience enjoyable and stress-free.

Operating hours are as follows:
- Wednesday: 10 a.m. - 6:30 p.m.
- Thursday: 10 a.m. - 6:30 p.m.
- Friday: 10 a.m. - 6:30 p.m.
- Saturday: 10 a.m. - 3 p.m.
- Sunday: Closed
- Monday: 10 a.m. - 4 p.m.
- Tuesday: 10 a.m. - 6:30 p.m.

Overall Sentiment from Online Customer Reviews:
The overall sentiment from online reviews leans profoundly positive, with approximately 97% positive, 2% neutral, and 1% negative. Customers consistently praise the quality of the jewelry and the exceptional customer service.

Best Review:
Jack Loftus commended the store for its excellent prices and vast selection, highlighting their non-pushy yet educational approach to assisting customers with ring and diamond selection.

Worst Review:
April Moss expressed disappointment with the fit of her custom ring, stating it caused discomfort and required adjustments, which detracted from her experience.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.