Aurora Jewelers, located at 300 Broadway in Skagway, AK, is a charming family-owned jewelry store in the heart of downtown, right in beautiful Skagway, Alaska. Known for its stunning collection of engagement rings and fine jewelry, this gem of a store truly captures the essence of the local community and its rich history. With an impressive selection of natural gold nuggets, unique gemstones, and exquisite designs, Aurora Jewelers stands out among its many competitors in a town bustling with jewelry shops.

The friendly staff, including owner Shawn and team members like Dimple and Nicole, are often praised for their welcoming demeanor and exceptional customer service. Many customers highlight how staff members take the time to understand their preferences without being pushy, ensuring a comfortable and enjoyable shopping experience. The commitment to quality and craftsmanship is evident in every piece displayed in the store, making it a popular choice for those on the lookout for meaningful engagement rings.

Customer Sentiment: Approximately 85% of customers express high satisfaction, while a small number of reviews reflect neutral experiences, and a few have voiced concerns about communication.

Opening Hours:
- Monday to Tuesday: 8:00 AM – 7:00 PM
- Wednesday to Sunday: 8:00 AM – 7:00 PM

Best Review: Barry praised the store for its helpful and kind staff, noting that the quality and prices made it a must-visit during his time in Skagway.

Worst Review: Laura mentioned feeling overwhelmed by the sales pressure when discussing financing options, which detracted from her experience.

This overview is based on customer feedback gathered from Yelp, Google, and Facebook.