Diamonds Direct, located at 11131 W Broad St, Glen Allen, VA 23060, operates in Henrico County and specializes in the creation and customization of engagement rings. The store offers an extensive selection of mounted and loose diamonds, as well as over 5,000 engagement ring mountings and wedding bands to complement every individual style and budget. Personalized guidance is provided by knowledgeable staff, including exceptional sales representatives like Jenna, Ash, and Bryan, who focus on understanding customer needs without any pushy sales tactics. Customers have noted the professional and friendly atmosphere, highlighting the importance of communication and customer service in their experiences.

However, there have been some criticisms regarding inconsistent service quality, with a few reports of less than satisfactory interactions that detracted from the overall experience.

Overall Sentiment from Online Customer Reviews:
Positive: 80%
Neutral: 15%
Negative: 5%

Best Review:
A customer named Meghan praised the welcoming atmosphere and expert service from Jenna, noting that she was patient and attentive while helping finalize the selection of wedding bands, making the experience enjoyable and stress-free.

Worst Review:
In a negative review, Tiffany expressed dissatisfaction with a sales associate who made her feel undervalued due to her small budget. She stated she felt unwelcome and would not recommend the store based on that encounter.

**Operating Hours:**
Monday to Friday: 10:00 AM - 7:00 PM
Saturday: 10:00 AM - 6:00 PM
Sunday: Closed

**Staff Members Mentioned:**
Jenna, Ash, Bryan

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.