Diamonds Direct St. Petersburg FL

Diamonds Direct, located at 117 2nd Ave N, St. Petersburg, FL 33701, is a premier family-owned jewelry store renowned for its exceptional engagement ring creation services and outstanding customer service. With a commitment to high-quality craftsmanship, the jeweler boasts a vast selection of diamonds, including their exclusive Sunshine Cut diamonds. The store is helmed by owner Gary Sanchez, alongside a knowledgeable and friendly staff that includes team members such as Danielle and Nicole, who are often praised for their expertise and personalized attention.

The store's inviting atmosphere allows customers to enjoy complimentary drinks while they browse an impressive range of fine jewelry, wedding bands, and custom design options. Customer reviews highlight the store's strengths, particularly in its attentive service during the engagement ring selection process, making it a trusted choice for couples in the area. However, there are some concerns noted regarding communication and closure on certain days, which can lead to inconvenience for customers.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Highlight Reviews:
Best Review: A customer commended Diamonds Direct for their exceptional customer service and extensive selection, noting the personalized attention they received while designing an engagement ring that perfectly matched their vision, thanks to Nicole's guidance. This client expressed satisfaction with the overall experience and identified the store as their preferred jeweler moving forward.

Worst Review: Another customer expressed disappointment after their experience with a staff member who allegedly failed to communicate important information about store hours, leading to a wasted trip from Sarasota. Despite initial positive interactions, they were ultimately left feeling frustrated and chose to take their business elsewhere.

Store Hours:
- Mon - Thurs: 11:00 AM - 6:00 PM
- Fri - Sat: 11:00 AM - 7:00 PM
- Sun: Closed

Staff Members: Gary Sanchez, Danielle, Nicole

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.