Eric's Diamonds & Fine Jewelry is a premier family-owned jewelry store located in downtown Chippewa Falls, Wisconsin, serving the greater Chippewa Valley since 1990. The store specializes in creating stunning custom engagement rings, utilizing state-of-the-art computer-aided design technology to bring customers’ unique visions to life. With a dedicated in-house repair team, they also offer comprehensive jewelry repair services, ensuring all pieces are beautifully restored and maintained. Eric's commitment to quality and service is reflected in their membership with the Retail Buying Organization and the New York Diamond Dealer Club, granting access to a wide range of suppliers.

Customers rave about the friendly and knowledgeable staff, particularly praising the exceptional customer service provided by Eric and his team. They are known for their personalized approach, taking the time to understand individual needs and preferences. Positive reviews highlight the welcoming atmosphere and the quality of craftsmanship, while there are occasional mentions of delays in service.

The store operates at:
111 N Bridge St, Chippewa Falls, WI 54729
Phone: (715) 723-0180

**Operating Hours:**
| Day | Hours |
|-----------|-----------------|
| Monday | Closed |
| Tuesday | 9:30 AM - 5:30 PM |
| Wednesday | 9:30 AM - 5:30 PM |
| Thursday | 9:30 AM - 5:30 PM |
| Friday | 9:30 AM - 5:30 PM |
| Saturday | 9:00 AM - 1:00 PM |
| Sunday | Closed |

Overall Sentiment from Online Customer Reviews:
Positive: 97%
Neutral: 2%
Negative: 1%

Best Review: A customer highlighted the exceptional service received from Eric while creating a custom engagement ring using heirloom diamonds, expressing satisfaction with the meticulous design process and quick turnaround, even accommodating their urgent timeline.

Worst Review: A reviewer noted a frustrating delay in the completion timeline for a ring repair, feeling the service could have been more prompt while acknowledging the quality of the repairs once completed.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.