Flora Jewelry and Western Wear, located at 601 Mt Rushmore Rd, Custer, SD 57730, operates within Custer County and specializes in a comprehensive range of jewelry, including customized engagement ring creation. The store is known for its extensive selection of Black Hills Gold, silver, and turquoise pieces, alongside various unique gifts and souvenirs. The phone number for inquiries is (605) 673-4754.

Customer reviews collectively number 29, reflecting a mix of sentiments about the store's service and products.

Positive reviews highlight the exceptional customer service provided by the staff, including Ron and Tonya, along with the quality of merchandise. Customers have appreciated the shop's variety and reasonable pricing, particularly for engagement rings and custom jewelry, creating a favorable shopping experience. Many customers described the shop as a hidden gem in the Black Hills, recommending it for its welcoming atmosphere and knowledgeable staff.

Conversely, negative reviews tend to focus on experiences with perceived rudeness from staff members and management, which left some customers feeling unwelcome. Instances of strict adherence to store policies, particularly regarding photography, were also noted as off-putting by certain customers.

Overall sentiments from online customer reviews:
- Positive: 65%
- Neutral: 10%
- Negative: 25%

Highlight Reviews:
Best Review: Faith praised the staff's kindness and the great prices on high-quality products, pointing out that they made her feel at home during her visit.
Worst Review: A reviewer named Abbie expressed dissatisfaction with the store's strict no-photo policy, feeling that it overwhelmed the shopping experience.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Opening Hours:
- Tuesday - Saturday, 9 am - 4 pm

Staff: Ron Flora, Tonya Flora