Mark Friedman's Custom Jewelers, located at 5308 George Washington Memorial Hwy, Yorktown, VA 23692, is a family-owned jewelry store specializing in custom jewelry creation and repair. The store is known for its excellent customer service and offers a variety of engagement ring options crafted from customers' own gold and stones. The team, led by the president Mark Friedman, is recognized for their professionalism, as well as for creating unique and personalized pieces tailored to each client's needs. They provide services such as jewelry repairs, ring resizing, and custom design, making it a go-to destination for anyone looking to create a meaningful engagement ring.

Operating hours are as follows:
| Day | Hours |
|-----------|---------------------|
| Monday | Closed |
| Tuesday | 10:00 AM - 5:00 PM |
| Wednesday | 10:00 AM - 5:00 PM |
| Thursday | 10:00 AM - 5:00 PM |
| Friday | 10:00 AM - 5:00 PM |
| Saturday | 10:00 AM - 3:00 PM |
| Sunday | Closed |

Overall sentiment from online customer reviews:
Positive: 78%
Neutral: 12%
Negative: 10%

Positive reviews highlight the excellent craftsmanship and friendly service provided by the team. Customers appreciate the prompt completion of repairs and the attention to detail in their custom pieces. They emphasize a positive experience with the knowledgeable staff, particularly expressing trust in the jewelry repair work.

Conversely, some negative reviews mention issues with pricing and upselling, suggesting that certain customers felt pressured during their visits.

Best Review: Paul noted the excellent service and friendly staff at the store, highlighting their willingness to exceed customer expectations.
Worst Review: Kenneth expressed frustration over perceived high prices and felt that the staff was overly aggressive in upselling.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.