Cecil's Fine Jewelry, located at 10720 N Rodney Parham Rd, Little Rock, AR 72212, is renowned for its exceptional engagement ring creation services. The store offers a curated selection of fine jewelry, including bespoke engagement rings, wedding bands, and a variety of special services such as watch repair and engraving. The staff, led by owner Becky Whelan, is noted for their extensive knowledge, welcoming atmosphere, and dedication to providing a pleasant shopping experience without the typical pressure found in sales environments.

Overall sentiment from online customer reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Positive reviews often highlight the friendly and attentive staff, with many customers expressing their satisfaction with the personalized service received during the engagement ring selection process. Specific praise is directed towards the team’s ability to create custom pieces that resonate emotionally with their clients.

Conversely, some negative feedback is noted regarding customer service delays at times, with a few individuals expressing dissatisfaction with their experiences of communication during the repair processes.

Best Review: A customer praised the attentive and knowledgeable staff, specifically mentioning a wonderful experience when selecting an engagement ring, emphasizing their genuine excitement and support throughout the process.
Worst Review: One reviewer expressed disappointment with poor communication encountered while attempting to arrange repairs, highlighting frustration during their interaction.

Operating Hours:
Tuesday: 10:00 AM - 5:30 PM
Wednesday: 10:00 AM - 5:30 PM
Thursday: 10:00 AM - 5:30 PM
Friday: 10:00 AM - 5:30 PM
Saturday: 10:00 AM - 5:00 PM
Sunday: Closed
Monday: Closed

Staff Members:
Becky Whelan (Owner)
Erin Whelan (Store Manager)
Lindsey Butler (Sales Associate)
Beverly A. Brannan (Graduate Gemologist)

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.