Jewels Forever, located at 1343 Linda Mar Shopping Center, Pacifica, CA 94044, is a full-service jewelry store that specializes in personalized engagement ring creation and offers a variety of jewelry and watch repair services. Owned by Phillip and Maria Ampola, this family-run establishment has been serving the Pacifica community since 1990. With a customer rating of 4.1 based on 57 reviews, they have built a reputation for their craftsmanship and commitment to customer satisfaction.

The store provides a range of services, including in-house jewelry and watch repairs, appraisal services, and custom design work, especially for engagement rings. Many customers praise the attentive service provided by the staff, highlighting their expertise and willingness to go the extra mile to fulfill customer needs. The welcoming atmosphere and friendly interactions are frequently mentioned as positive aspects of the shopping experience.

However, some reviews note dissatisfaction regarding mishandled repairs and customer service issues. Specifically, a few clients have reported concerns about the quality of work done on their jewelry, leading to disappointment.

Overall Sentiment from Online Customer Reviews:
Positive: 70%
Neutral: 15%
Negative: 15%

Best Review:
Angela appreciated the extensive selection at Jewels Forever and the helpful guidance from Maria in selecting the perfect engagement ring, noting her exceptional service throughout the process.

Worst Review:
Cindy expressed frustration over her sister's experience with a ruined solitaire ring, asserting that the store took no responsibility for the damage and left her sister unable to wear her treasured piece.

Opening Hours:
- Wednesday: 10:00 AM - 5:00 PM
- Thursday: 10:00 AM - 5:00 PM
- Friday: 10:00 AM - 5:00 PM
- Saturday: 10:00 AM - 5:00 PM
- Sunday: Closed
- Monday: Closed
- Tuesday: Closed

Staff: Phillip Ampola, Maria Ampola

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.