Riverside Fine Jewelers, located at 59 Whorton Bend Rd, Rainbow City, AL 35906, operates in Etowah County and offers a comprehensive range of services, specializing in engagement ring creation and custom designs. The family-owned and operated store has been serving the community for over 25 years, providing personalized assistance and expert advice from knowledgeable staff. They also excel in jewelry and watch repair, appraisals, laser engraving, and buying previously loved gold, silver, and platinum.

Customer feedback highlights the friendly and helpful staff, with many praising the store's great selection of jewelry and competitive pricing. Positive reviews celebrate exceptional customer service, emphasizing the welcoming atmosphere and the willingness to assist customers with creating unique engagement rings. However, there are also mentions of issues with certain products, like complaints regarding the durability of diamond earring backs.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Best Review: Cheryll Puls noted the wonderful selection and great prices, highlighting the knowledgeable staff as a significant asset to the shopping experience.
Worst Review: Lee Shaw expressed dissatisfaction with the quality of diamond earring backs, resulting in a frustrating experience over time.

Operating Hours:
- Monday: 10 am - 5 pm
- Tuesday: 10 am - 5 pm
- Wednesday: 10 am - 5 pm
- Thursday: 10 am - 5 pm
- Friday: 10 am - 5 pm
- Saturday: 10 am - 5 pm
- Sunday: Closed

Staff members mentioned in reviews include Ronnie, who is praised for his expertise in watch service.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.