Rocks the Jewelers, located at 314 Chestnut St, Virginia, MN 55792, specializes in creating custom engagement rings and offers a variety of jewelry services. The shop operates in St. Louis County and is known for its personalized service in crafting unique pieces for special occasions. Customers appreciate the craftsmanship and family-oriented approach of the staff, including owners Jim and Julianne Paulson, who engage actively with clients throughout the design process.

However, there are mixed reviews regarding service consistency. Some reviewers express delight with the attentive customer care and quality products, while others have voiced concerns about delayed services and communication.

Operating hours:
- Monday: 10:30 AM - 5 PM
- Tuesday: 10:30 AM - 5 PM
- Wednesday: 10:30 AM - 5 PM
- Thursday: 10:30 AM - 5 PM
- Friday: 10:30 AM - 5 PM
- Saturday: Closed
- Sunday: Closed

Overall Sentiment from Online Customer Reviews:
The sentiment drawn from 54 reviews paints a varied picture: approximately 48% positive, 35% neutral, and 17% negative. While many customers highlight the charming atmosphere and quality service, complaints about delays and staff professionalism persist.

Best Review:
A customer named Becky praised the outstanding service from Julie in designing her wedding ring set, noting her beautiful work and the ongoing positive reputation from family and friends.

Worst Review:
In contrast, a review from JJ recounted a distressing experience when a family heirloom ring went missing after an entrusted visit, leading to feelings of distrust and disappointment regarding the service.

* For this overview, customer feedback was viewed on Yelp, Google, and Facebook.