Selma Jewelry and Music Co, located at 108 N Raiford St, Selma, NC 27576, is renowned for its exceptional engagement ring creation and personalized customer service. The store has garnered a total of 72 reviews, reflecting a strong reputation within Johnston County.

Customers frequently praise Selma Jewelry for the quality of its jewelry and the expertise of the staff, notably mentioning how helpful and attentive they are during the ring-buying process. The friendly atmosphere and willingness of the team, including the owner Kim and her staff, to accommodate specific requests for engagement rings are commonly highlighted in reviews. Many patrons express appreciation for the level of care and personalized service they receive, describing it as a family-like experience.

However, some reviews indicate occasional delays during busy periods. Customers have expressed concerns over communication during peak times, which can affect timely updates on custom orders.

Overall Sentiment from Online Customer Reviews:
Positive: 90%
Neutral: 5%
Negative: 5%

Best Review:
Susan expressed delight in the beautiful inventory at Selma Jewelry, highlighting the friendly and helpful nature of the staff as a standout feature of her experience.

Worst Review:
Irene shared that while initial customer service was excellent, she felt let down during the holiday rush due to communication issues and delays.

**Operating Hours:**
- Monday: Closed
- Tuesday: 10am - 6pm
- Wednesday: 10am - 6pm
- Thursday: 10am - 6pm
- Friday: 10am - 6pm
- Saturday: 10am - 3pm
- Sunday: Closed

**Staff Members Mentioned:**
- Kim

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.*