Sheldon Jewelers, located at 371B Worcester Rd, Framingham, MA 01701, is a well-established family-owned jewelry store with over 35 years of experience in engagement ring creation and custom jewelry design. The store is operated by Sheldon Smith and his son, Russell, who is a trained jewelry designer. They specialize in creating unique engagement rings and offer a variety of services, including jewelry repair and estate buying.

Customer reviews indicate a generally positive atmosphere surrounding the services offered at Sheldon Jewelers. The sentiments from online reviews reveal an approximate 85% positive, 10% neutral, and 5% negative feedback.

Positive reviews often highlight the friendly and knowledgeable staff, appreciation for custom ring designs, and the overall warmth of the family-run business. Customers frequently praise Russell for his willingness to listen to their ideas and create beautiful engagement rings that reflect their visions. Many appreciate the fair prices and quality of work available here.

Conversely, some negative reviews mention experiences of miscommunication and dissatisfaction with pricing on repairs, indicating that clearer information on costs might enhance the customer experience.

**Opening Hours:**
- Tuesday - Friday: 10:00 AM - 5:45 PM
- Saturday: 10:00 AM - 5:00 PM
- Sunday - Monday: Closed

**Staff:**
- Sheldon Smith
- Russell Smith

Overall Sentiment from Online Customer Reviews:
- Positive: 85%
- Neutral: 10%
- Negative: 5%

Best Review:
Caleb L. emphasized the exceptional service at Sheldon Jewelers, noting the knowledgeable staff and reasonable prices that make it a great choice for engagement rings.

Worst Review:
Harvey S. expressed dissatisfaction regarding a repair quote he received, feeling that it was excessive compared to his previous experiences elsewhere.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.