Shelly's Jewels, located at 605 2nd Ave, Long Branch, NJ 07740, specializes in creating exquisite engagement rings and offers a wide range of fine jewelry services. With over 40 years in the jewelry business, the owner Shelly Ryant and her knowledgeable staff are dedicated to providing exceptional customer service. Shelly's Jewels is known for its personalized approach, helping customers select or design the perfect ring for that special occasion.

Operating hours are as follows:
- Monday to Saturday: 10:00 AM - 6:00 PM
- Sunday: 11:00 AM - 5:00 PM

The store has a commendable online presence, receiving a total of 25 reviews with an overall positive sentiment. Customers frequently praise the quality of the jewelry and the friendly service, citing the fair prices and quick turnaround times.

Overall Sentiment from Online Customer Reviews:
Positive: 80%
Neutral: 10%
Negative: 10%

Highlight Reviews:
Best Review: Michael commended the high-quality jewelry and the friendly treatment he received, stating that Shelly's Jewels consistently exceeded his expectations.
Worst Review: Dani experienced a negative incident regarding a ring purchase, where a stone fell out shortly after buying it, leading to dissatisfaction despite the owner’s apology.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.