Sims Jewelry and Gifts, located at 111 Vine St, Macon, MO 63552, is a reputable jeweler serving Macon County since 1967. The store prides itself on offering personalized services, particularly in creating exquisite engagement rings. Customers have noted the commitment to quality, with skilled artisans who help craft unique jewelry designs tailored to individual preferences.

The phone number for inquiries is (660) 385-3213. Sims Jewelry operates on the following hours:

| Day | Hours |
|-----------|---------------|
| Friday | 9 am - 5 pm |
| Saturday | 9 am - 1 pm |
| Sunday | Closed |
| Monday | Closed |
| Tuesday | 9 am - 5 pm |
| Wednesday | 9 am - 5 pm |
| Thursday | 9 am - 5 pm |

Overall, customer reviews provide a mixed sentiment, reflecting both positive and negative experiences, showcasing the store's strengths and areas for improvement.

Overall Sentiment from Online Customer Reviews:
- Positive: 60%
- Neutral: 20%
- Negative: 20%

Highlights from reviews include praises for friendly and helpful staff, with customers remarking on the welcoming atmosphere when shopping for jewelry. However, there are also critiques regarding service delays and communication issues, particularly in relation to repair times.

Best Review:
Tate noted that the staff at Sims Jewelry and Gifts is friendly and welcoming, emphasizing their excellent customer service.

Worst Review:
Shane expressed frustration over a lengthy repair process, stating there were issues with communication regarding the status of his ring.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.