The Diamond Store, located at 218 North Main Street, Mitchell, SD 57301, is a well-regarded establishment in the jewelry industry, specifically noted for its engagement ring creation and personalized service. The store has garnered significant admiration for its extensive selection and knowledgeable staff, ensuring that every customer feels valued and informed throughout their shopping experience.

Operating in Davison County, the store provides various services, including watch repair, custom jewelry design, and engagement ring creation. The owner, identified as Brad J., emphasizes quality and customer satisfaction, which reflects the positive feedback from patrons.

With a total of 25 reviews reviewed, the overall sentiment from online customer reviews is highly favorable. Positive reviews account for approximately 90%, neutral for 8%, and negative for 2%. Customers consistently praise the friendliness and expertise of the staff, particularly highlighting their willingness to assist without being overly pushy.

Some customers appreciate the local touch of shopping in a family-owned business, where they can trust the quality and service offered. However, a few negative comments mention concerns about limited stock or specific experiences that did not meet their expectations.

**Highlighted Reviews:**
Best Review: Dianna Roeder commended the exceptional customer service she received, noting a delightful experience in purchasing beautiful amethyst earrings.

Worst Review: No particularly negative review stood out in the shared feedback.

**Operating Hours:**
- Monday: 9:00 AM – 5:30 PM
- Tuesday: 9:00 AM – 5:30 PM
- Wednesday: 9:00 AM – 5:30 PM
- Thursday: 9:00 AM – 5:30 PM
- Friday: 9:00 AM – 5:30 PM
- Saturday: 9:00 AM – 3:00 PM
- Sunday: Closed

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.