University Coin & Jewelry, located at 6801 University Ave., Middleton, WI 53562, is a well-established jewelry store specializing in the creation and service of engagement rings, along with a wide array of jewelry, coins, and collectibles. Owned by Jason Wrasse, the store boasts a team of knowledgeable staff who have been serving customers in Dane County for over 25 years. Engagement ring creation is a highlighted service, with staff committed to guiding customers through design choices, diamond selections, and personalization to craft the perfect ring.

The store is recognized for its competitive pricing and a welcoming atmosphere. Many customers appreciate the honesty and kindness of the staff, noting that they receive fair pricing and valuable information while selling or appraising their items. However, some reviews express dissatisfaction with customer service, particularly regarding responsiveness and communication.

Overall sentiment from online customer reviews:
- Positive: 50%
- Neutral: 20%
- Negative: 30%

Highlight Reviews:
Best Review: A customer praised the staff's knowledge and professionalism when selling jewelry, stating that the prices offered were fair and that they appreciated the caring nature of the staff throughout the process.

Worst Review: Another reviewer criticized the store for rude service and a lack of attention while trying to sell items, indicating a negative experience that overshadowed their expectations of customer care.

Operating Hours:
- Monday: 10 am - 4 pm
- Tuesday - Thursday: 10 am - 5 pm
- Friday: 10 am - 4 pm
- Saturday: 10 am - 3 pm
- Sunday: Closed

Staff Members Mentioned:
- Jason Wrasse

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.