Brian West Jewelers, located at 1002 W Vernon Ave, Kinston, NC, offers a range of services aimed at fulfilling all jewelry needs, with a strong focus on creating custom engagement rings. The store specializes in custom designs, jewelry repair, and watch service, employing knowledgeable staff who are willing to assist customers through the entire creation process. With 65 reviews to consider, the overall sentiment reflects a mix of experiences.

Overall Sentiment from Online Customer Reviews:
Positive: 52%
Neutral: 29%
Negative: 19%

Positive reviews often commend the friendly and helpful staff, noting their expertise and welcoming atmosphere. Customers appreciate the high-quality jewelry and personalized service. Conversely, negative feedback highlights issues with communication regarding repairs and return times, with some customers expressing frustration over their experiences with service delays and jewelry quality.

Best Review:
Angie praised the store for its great selection and excellent service, emphasizing the friendly approach of the staff, which contributed to a pleasant experience.

Worst Review:
A review by a customer named A M detailed significant disappointment, claiming that the repairs of their jewelry were poorly managed, resulting in broken items being returned. They also expressed dissatisfaction with the store's communication and the persistent odor of smoke in the establishment.

Operating Hours:
| Day | Hours |
|-----------|----------------|
| Monday | 10 am – 5 pm |
| Tuesday | 10 am – 5 pm |
| Wednesday | 10 am – 5 pm |
| Thursday | 10 am – 5 pm |
| Friday | 10 am – 5 pm |
| Saturday | Closed |
| Sunday | Closed |

Staff Members:
- Brian West (Owner)

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.