Will Jewelry and Loan, located at 5523 MacCorkle Ave SW, South Charleston, WV 25309, has been a cornerstone in the community for over 30 years, specializing in jewelry, including wedding and engagement ring services. The store offers an extensive array of services including jewelry repair, collateral loans, and sales of both new and preowned jewelry. Customers have noted the friendly and helpful staff, creating a welcoming atmosphere for all visitors.

The sentiment from online customer reviews showcases a mix of positive and negative experiences. Among the 96 reviews analyzed, approximately 60% reflect positive sentiments, emphasizing the store's fair pricing, knowledgeable staff, and substantial offerings. However, about 25% of reviews express dissatisfaction, often citing concerns over service quality and pricing practices.

Customers frequently commend the store for its commitment to providing great deals, particularly on loans and scrap gold purchases. Notable staff members have been repeatedly mentioned for their willingness to assist and provide valuable insights into jewelry selection.

**Operating Hours:**
- Monday: 9:00 AM - 9:00 PM
- Tuesday: 9:00 AM - 9:00 PM
- Wednesday: 9:00 AM - 9:00 PM
- Thursday: 9:00 AM - 9:00 PM
- Friday: 9:00 AM - 9:00 PM
- Saturday: 9:00 AM - 9:00 PM
- Sunday: 11:00 AM - 6:00 PM

Overall Sentiment from Online Customer Reviews:
- Positive: 60%
- Neutral: 15%
- Negative: 25%

Best Review: A customer praised the store for its vast selection of products and helpful staff, highlighting their favorable loans compared to competitors.

Worst Review: Another customer criticized the store's pricing and mentioned having a negative experience with the customer service, indicating a feeling of being undervalued during their visit.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.