Williams Jewelers, located at 317 Box Butte Ave, Alliance, NE 69301, is a family-owned jewelry store known for its exceptional engagement ring creation and personalized service. With over 40 reviews on platforms like Google, Yelp, and Facebook, the establishment has garnered a positive reputation, highlighted by a solid customer rating. The knowledgeable staff, including owners Brad and Sue Williams, are praised for their friendly, accommodating nature and their expertise in custom jewelry design. They offer a diverse selection of jewelry, specializing in engagement rings, and provide services such as ring sizing, custom designs, and repairs.

However, it's important to note that recent reviews indicate the store is closing this summer after 58 years in business, which has led to some disappointment among long-time customers.

Overall Sentiment from Online Customer Reviews:
Positive: 88%
Neutral: 5%
Negative: 7%

Opening Hours:
Monday - Friday: 9:00 AM - 5:00 PM

Staff:
Brad Williams, Sue Williams

Best Review:
Nikole expressed her satisfaction with a ring resizing service, mentioning the friendly and caring staff at Williams Jewelers.

Worst Review:
Several customers noted the disappointment surrounding the impending closure of the store, with some mentioning a sense of loss regarding a long-standing community resource.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.