Cole's Jewelers is a reputable jewelry store located at 1102 Hwy. 17 South, North Myrtle Beach, SC 29582, offering exceptional services for engagement ring creation. With over 53 reviews, this establishment boasts a solid understanding of craftsmanship and personalized service, established since 1990. The jeweler provides a comprehensive selection of wedding sets, precious and semi-precious stones, and elegant gold and silver jewelry, ensuring clients can find the perfect piece for their special occasion.

The atmosphere is generally welcoming, with reviews highlighting the friendliness of the staff and the quality of products and repairs. Several customers have praised the owner for being pleasant and providing fair estimates for repairs and custom designs, showcasing the store's commitment to customer satisfaction.

However, there have been some criticisms regarding communication and timelines. A few reviewers pointed out delays in receiving their pieces back and frustrating experiences with customer service, indicating that improvement in these areas could enhance the overall customer experience.

Overall Sentiment from Online Customer Reviews:
Positive: 65%
Neutral: 20%
Negative: 15%

Opening Hours:
- Monday: 10:00 AM - 5:00 PM
- Tuesday: 10:00 AM - 5:00 PM
- Wednesday: 10:00 AM - 5:00 PM
- Thursday: 10:00 AM - 5:00 PM
- Friday: 10:00 AM - 5:00 PM
- Saturday: Closed
- Sunday: Closed

Staff:
- Wayne Cole

Best Review:
A customer highlighted the excellent service provided by Cole's Jewelers, praising the owner for being very pleasant and offering fair prices for jewelry repairs, emphasizing the quality of work and overall experience.

Worst Review:
Another reviewer expressed disappointment regarding a lengthy wait for jewelry alterations, mentioning poor communication and feeling the pricing was too high for the work done, which overshadowed the positive aspects of their visit.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.