The Diamond Factory, located at 28370 S Western Ave, Rancho Palos Verdes, CA 90275, is a favored destination for those seeking custom engagement rings and fine diamond jewelry. Opened in 1977, this store has built a reputation for providing exceptional service and quality products. Customers have praised their vast selection of 14KT gold jewelry, expert jewelry repairs, and custom designs, showcasing a commitment to creating personalized experiences for clients seeking engagement rings.

The knowledgeable owner, Helen, has received positive feedback for her helpfulness and the quality of the custom rings crafted here. The store is known for its reasonable pricing and various jewelry services, including jewelry cleaning, resizing, and appraisals. However, some reviews reflect dissatisfaction with customer service, highlighting incidents of rudeness from staff members during services like watch battery replacements.

Overall Sentiment from Online Customer Reviews:
Positive: 70%
Neutral: 20%
Negative: 10%

During the review process, a total of 9 reviews were analyzed, with a clear distinction between positive comments regarding craftsmanship and negative reports on customer service experiences.

Best Review: A customer named Vicki appreciated the engaging consultation experience and the cost-effectiveness of her engagement ring compared to larger chain stores, highlighting the store's ability to create a design that was perfect for her.

Worst Review: Anton expressed disappointment with the customer service he received during a watch battery replacement, noting the rudeness of the owner and poor workmanship resulting in damage to his watch.

**Opening Hours:**
- Tuesday: 11:00 AM - 4:00 PM
- Wednesday: 11:00 AM - 4:00 PM
- Thursday: 11:00 AM - 4:00 PM
- Friday: 11:00 AM - 4:00 PM
- Saturday: 11:00 AM - 4:00 PM
- Sunday: Closed
- Monday: Closed

Staff Member:
- Helen (Owner)

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.