Diamond Jewelry & Loan, located at 417 S Lafayette St, Shelby, NC 28150, is a family-owned jeweler that has been serving the community for over 25 years. They specialize in creating exquisite engagement rings and offering a variety of jewelry-related services. Customers appreciate their honesty, integrity, and value, which are highlighted across numerous reviews. The store operates in Cleveland County and has a dedicated team that is generally known for being knowledgeable about their inventory.

The establishment has received mixed reviews, with a total of 27 reviews analyzed. The overall sentiment from online customer reviews is:
- Positive: 30%
- Neutral: 15%
- Negative: 55%

While the jeweler is recognized for its unique inventory and fair pricing, some customers have reported issues with customer service and product quality. Positive remarks frequently mention the variety of items available and the expertise of the staff. Conversely, negative feedback often points to poor customer interactions and dissatisfaction with certain transactions.

**Best Review:** A positive review noted that the jeweler offers a great selection of quality items at reasonable prices, highlighting the knowledgeable staff as a significant advantage.

**Worst Review:** A customer expressed frustration over receiving a broken product and claimed they were treated rudely when seeking assistance.

Operating Hours:
- Monday to Friday: 8:30 AM - 5:30 PM
- Saturday: 8:30 AM - 2:00 PM
- Closed on Sunday

Staff members were not specifically identified in the reviews shared.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.*