First Avenue Jewelry, located at 323 1st Ave, Sterling, IL 61081, offers a mix of jewelry services, with a particular focus on engagement ring creation. The staff, including owner Benita Leal, are frequently mentioned in customer feedback, highlighting the store's long-standing presence in the community.

The store provides in-store shopping and repair services, catering to a variety of jewelry needs. Operating hours are Monday to Friday from 9 AM to 5 PM, Wednesday and Saturday from 9 AM to 3 PM, and closed on Sundays. The phone number for inquiries is (815) 626-8811.

Overall Sentiment from Online Customer Reviews:
The overall atmosphere surrounding the reviews indicates a mixed sentiment. Approximately 40% of the reviews are positive, 20% are neutral, and 40% lean negative, reflecting a range of customer experiences and satisfaction levels.

Highlight Reviews:
Best Review: Aida Davy expressed that First Avenue Jewelry is a wonderful shop with exceptional service, noting the friendliness of the staff and the support for local businesses.

Worst Review: Sean Cole pointed out a negative experience regarding the rudeness encountered when shopping for an engagement ring, specifically mentioning a dismissive attitude from a staff member.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

Opening Hours:
- Monday: 9 AM – 5 PM
- Tuesday: 9 AM – 5 PM
- Wednesday: 9 AM – 3 PM
- Thursday: 9 AM – 5 PM
- Friday: 9 AM – 5 PM
- Saturday: 9 AM – 3 PM
- Sunday: Closed