Ideal Jewelry, located at 720 Soquel Ave, Santa Cruz, CA 95062, is a family-run jewelry boutique that has been serving the Santa Cruz community since 1991. The shop provides a variety of services, particularly specializing in engagement ring creation. With an experienced in-house jeweler proficient in custom jewelry design, they offer clients the opportunity to bring their dream rings to life. Their commitment to customer service is evident, with many customers appreciating the friendly and knowledgeable staff.

The store operates in Santa Cruz County and is known for its reasonable pricing and in-house services including repairs, cleaning, ring resizing, and watch battery replacements, which are often completed on the spot. The owner has been acknowledged for creating a welcoming environment, making customers feel comfortable and valued.

Overall, Ideal Jewelry has garnered a total of 63 reviews, reflecting a blend of sentiments.

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

Best Review:
Mary Thomas commended the store for offering great prices and noted the pleasant experience while working with the owner, highlighting the helpfulness of the staff and quality of service.

Worst Review:
Jessica C. criticized the shop for claiming the battery replacement on a waterproof watch would keep it sealed, only to find it filled with water the next day, suggesting a need for clearer communication regarding service limitations.

**Opening Hours:**
| Day | Hours |
|------------|-------------------|
| Monday | 11:00 AM - 7:30 PM |
| Tuesday | 11:00 AM - 7:30 PM |
| Wednesday | 11:00 AM - 7:30 PM |
| Thursday | 11:00 AM - 7:30 PM |
| Friday | 11:00 AM - 7:30 PM |
| Saturday | 11:00 AM - 7:30 PM |
| Sunday | Closed |

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.