Jessup's of New Smyrna is a family-owned jeweler located at 121 N Orange St, New Smyrna Beach, FL, in Volusia County. This establishment specializes in custom engagement ring creation, offering personalized services to meet specific design requirements. The staff, including experienced professionals like Trey Harshaw and master jeweler Milton, are known for their dedication to customer service and fair dealings. Customers appreciate the warm, family-like atmosphere, which sets Jessup's apart in the competitive jewelry market.

Services offered include jewelry repair, custom designs, and a wide selection of both new and estate jewelry. The jeweler prides itself on providing a diverse range of musical instruments and power tools as well. With a solid reputation in the community, Jessup's has garnered numerous positive reviews highlighting their excellent craftsmanship and attentive service.

Overall Sentiment from Online Customer Reviews:
Positive: 87%
Neutral: 5%
Negative: 8%

Opening Hours:
- Monday: 9:00 AM – 5:30 PM
- Tuesday: 9:00 AM – 5:30 PM
- Wednesday: 9:00 AM – 5:30 PM
- Thursday: 9:00 AM – 5:30 PM
- Friday: 9:00 AM – 5:30 PM
- Saturday: 9:00 AM – 5:30 PM
- Sunday: Closed

Staff Members:
- Trey Harshaw (Owner)
- Milton M. (Master Jeweler)

Best Review: One customer expressed great satisfaction with the engagement ring they ordered, noting that the team was professional and attentive throughout the customization process. They highlighted the perfect fit and stunning design of the final product, crediting the expert jeweler for their craftsmanship.

Worst Review: A customer reported a negative experience regarding a perceived lack of transparency in pricing for jewelry appraisals. They mentioned feeling undervalued and dissatisfied with the low offer made for their jewelry, which left them hesitant to return.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.