McGough & Co. is a highly regarded jewelry store located in Whitefish, Montana, specializing in engagement ring creation, custom jewelry design, and excellent customer service. Situated at 131 Central Avenue, McGough & Co. prides itself on offering an impressive selection of Montana sapphires, diamonds, and custom-designed pieces crafted with the utmost care and expertise. The staff, including experienced jewelers and an on-site certified gemologist, is dedicated to ensuring a memorable shopping experience. They provide a range of services such as jewelry appraisals, repairs, and watch battery replacements, making it a comprehensive destination for all jewelry needs.

Customer feedback shows a strong divided sentiment. Many reviewers praised the store for its warm and inviting atmosphere, knowledgeable staff, and extensive selection of jewelry. Positive remarks highlight exceptional service, particularly in finding unique pieces and the seamless process of creating custom engagement rings, with customers expressing gratitude for the helpfulness of staff members like Stacey and Mindy. However, there are negative sentiments as well, with criticism directed at some instances of perceived judgment based on appearance and occasional lapses in customer acknowledgment.

Overall Sentiment from Online Customer Reviews:
Positive: 62%
Neutral: 24%
Negative: 14%

**Opening Hours:**
- Monday: 9:00 AM - 6:00 PM
- Tuesday: 9:00 AM - 6:00 PM
- Wednesday: 9:00 AM - 6:00 PM
- Thursday: 9:00 AM - 6:00 PM
- Friday: 9:00 AM - 6:00 PM
- Saturday: 9:00 AM - 6:00 PM
- Sunday: 11:00 AM - 5:00 PM

**Staff Members:**
- Stacey

**Best Review:**
A customer commended McGough & Co. for their outstanding service and knowledgeable staff, particularly noting how they provided tailored assistance in selecting a beautiful Montana sapphire engagement ring.

**Worst Review:**
Another reviewer expressed dissatisfaction with the service they received, claiming that the staff was unwelcoming and made them feel inferior while shopping for a watch band and earrings.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.