National Jewelry Company, located at 101 East Reynolds Drive, Ruston, LA 71270, operates in Lincoln County and has established itself as a trusted destination for engagement ring creation and fine jewelry. With a friendly and knowledgeable staff, the store offers personalized service, emphasizing customer satisfaction and a broad selection of stunning designs. The jeweler has a strong reputation for crafting exquisite engagement rings, blending both classic and modern styles.

Customer reviews reflect a generally positive atmosphere, with many highlighting the exceptional service they received, the beautiful selection of jewelry, and the welcoming environment. Positive experiences include compliments on the staff's friendliness and assistance in selecting rings, while a few reviews mention higher prices, indicating that it may be perceived as an upscale option.

Overall Sentiment from Online Customer Reviews:
Positive: 80%
Neutral: 10%
Negative: 10%

Opening Hours:
- Monday: 9:30 AM - 5:00 PM
- Tuesday: 9:30 AM - 5:00 PM
- Wednesday: 9:30 AM - 5:00 PM
- Thursday: 9:30 AM - 5:00 PM
- Friday: 9:30 AM - 5:00 PM
- Saturday: Closed
- Sunday: Closed

Staff members noted include relevant associates who provide expert guidance throughout the ring selection process.

Best Review: A customer named Hannah praised the store for its welcoming atmosphere and the attentive service they received while exploring engagement ring options, noting the staff’s knowledge and helpfulness in providing information about different designs.

Worst Review: Joyce expressed concerns about the competitive pricing, suggesting that while the jewelry is beautiful, it tends to be on the expensive side compared to other local jewelers.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.