Ruby Jewelry Co., also known as Ruby and Sons Jewelers, has been serving the Greater Binghamton area since 1919. Located at 201 East Main St., Endicott, NY 13760, this family-owned jewelry store specializes in engagement and wedding ring creation, offering a selection of custom options and personalized service. The current owner, Rochelle, a third-generation jeweler, is dedicated to providing quality craftsmanship and a memorable shopping experience. The store provides jewelry repairs, watch batteries, and custom design services.

The store's hours are as follows:
- Wednesday: 10:00 AM – 5:00 PM
- Thursday: 10:00 AM – 5:00 PM
- Friday: 10:00 AM – 5:00 PM
- Saturday: 9:00 AM – 4:00 PM
- Sunday: Closed
- Monday: Closed
- Tuesday: Closed

Operating in Broome County, Ruby Jewelry Co. is open for walk-ins on Wednesdays through Saturdays, with appointments available for evening visits.

Overall Sentiment from Online Customer Reviews:
After reviewing 22 customer reviews, the overall sentiment is positive, scoring 75% positive, 20% neutral, and 5% negative. Many customers praise the store's friendly staff, especially the owner, for their attentiveness and expertise in engagement ring design.

Best Review:
A customer highlighted the exceptional customer service at Ruby Jewelry Co., noting that the staff goes above and beyond to ensure a pleasant buying experience, particularly for engagement rings. They commended the variety of options and customization available.

Worst Review:
Another reviewer expressed dissatisfaction with a lack of follow-through on a donation promise made by the store, which unfortunately left them without a prize for a benefit fundraising event.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.