Southwest Jewelry and Gifts, also known as The Blue Stone, is located in Alamogordo, New Mexico, and has garnered attention with a total of 27 reviews. This establishment is recognized for its unique assortment of Native American jewelry, engagement rings, and various gift items. The store offers exceptional engagement ring creation services, alongside jewelry repair and a wide selection of decorative pieces. The staff, including owner Peggy M. Davis, are noted for their helpfulness, though there are notable instances of mixed experiences regarding customer service.

While many customers praise the variety and quality of pieces available, highlighting the friendly and knowledgeable staff, others have pointed out rude encounters, particularly with one employee. Overall, the atmosphere of this jewelry store promotes a welcoming shopping experience despite some challenges in service.

Operating Hours:
- Monday to Saturday: 9:00 AM - 4:30 PM
- Sunday: Closed

Address:
1117 S White Sands Blvd,
Alamogordo, NM 88310
Phone Number: (575) 437-9828

**Overall Sentiment from Online Customer Reviews:**
Positive: 65%
Neutral: 20%
Negative: 15%

**Best Review:**
Jessica highlighted the store as an amazing place filled with helpful staff and a fantastic range of items, particularly enjoying the presence of their pet macaw, Ivan.

**Worst Review:**
John shared a negative experience regarding the sale of a coin that was misrepresented, describing an angry encounter with the owner when he sought a refund.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.