Zales Jewelers offers a broad selection of engagement rings and fine jewelry in Alamogordo, NM, located at 3199 N White Sands Blvd, Ste C2. The store is known for its diamond and precious jewelry offerings, maintaining a reputation as "America's diamond store since 1924." Customers have noted the helpfulness of the staff, particularly when creating custom engagement rings or answering queries about repairs.

However, while many reviews highlight stellar customer service and a friendly atmosphere, there are complaints regarding service speed and rude interactions from some staff members, particularly when budget considerations are mentioned. Overall, Zales Jewelers is recognized for its quality jewelry selections, though customer experiences vary.

Operating Hours:
- Monday to Saturday: 10 AM - 9 PM
- Sunday: 12 PM - 6 PM

Staff: Not specified

Overall Sentiment from Online Customer Reviews:
Positive: 55%
Neutral: 25%
Negative: 20%

Best Review:
Jackie commented positively about the helpful staff at Zales, noting that they assisted in providing new paperwork for her ring's cleaning after the original was lost.

Worst Review:
Jason expressed dissatisfaction with the store's service, sharing that repairs have often led to further issues and resulted in rude interactions with staff, leaving him frustrated.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.