Birzon Jewelers, located at 1376 Niagara Falls Blvd, Tonawanda, NY 14150, has been a fixture in the community since 1952, offering a wide range of jewelry services, with a commendable focus on engagement ring creation. The store is characterized by its knowledgeable staff, including owner Keith, who are dedicated to providing personalized service to customers seeking the perfect ring. Positive reviews frequently highlight the extensive selection of high-quality engagement rings, exceptional customer service, and a comfortable shopping environment.

Despite the strengths, some reviews indicate areas for improvement; a few customers mentioned negative experiences with customer service that left them feeling undervalued. This feedback suggests a need for enhanced staff training in customer interaction to ensure consistency across all customer experiences.

Overall sentiment from online customer reviews:
- Positive: 75%
- Neutral: 15%
- Negative: 10%

The review analysis included a total of 51 reviews.

Best Review:
A customer named Christina praised the staff for their helpfulness and extensive knowledge regarding engagement rings, stating that she felt well-educated and valued during her visit.

Worst Review:
Another reviewer, Natalie, expressed displeasure with how her friend was treated, describing the interaction as uncomfortable and unprofessional, which resulted in her friend leaving in tears.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

**Opening Hours:**
- Monday: 9:30 AM - 9:45 AM
- Tuesday: Closed
- Wednesday: Closed
- Thursday: Closed
- Friday: Closed
- Saturday: Closed
- Sunday: Closed

Staff members mentioned include Keith.