Brian Michael's Jewelers, located at 1150 Niagara Falls Blvd, Tonawanda, NY 14150, is a well-regarded establishment specializing in engagement ring creation and a variety of jewelry services. With a robust selection of designer bridal jewelry, this jeweler emphasizes a personal approach, ensuring that each customer receives attentive service while selecting the perfect engagement ring. Known for custom designs and offering a jewelry repair spa, the staff, including noted associates like Angel and Jennifer, are committed to helping customers navigate their choices in a friendly and knowledgeable manner.

Operating hours are as follows:

| Day | Hours |
|-----------|-------------------|
| Monday | 11:00 AM - 6:00 PM|
| Tuesday | 11:00 AM - 6:00 PM|
| Wednesday | 11:00 AM - 6:00 PM|
| Thursday | 11:00 AM - 6:00 PM|
| Friday | 11:00 AM - 6:00 PM|
| Saturday | 11:00 AM - 6:00 PM|
| Sunday | Closed |

With 458 reviews accumulated, the store enjoys an overall positive sentiment from its customers.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Customers frequently commend Brian Michael's for their extensive selection and high-quality service, while a few reviews indicate concerns about specific experiences regarding product evaluations and sales pressure.

Best Review:
A customer praised the exceptional service they received while purchasing a gold chain, highlighting the clean and welcoming atmosphere, and particularly noted the expertise of a staff member named Amanda.

Worst Review:
One review expressed dissatisfaction with the appraisal process, as a customer felt their grandmother's ring was unfairly evaluated at Brian Michael's, leading them to seek a second opinion elsewhere.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.