Desimone Wm. & Son Fine Jewelers, located at 127 W Main St, Moorestown, NJ 08057, is a family-owned business serving the community since 1957. This jeweler specializes in the creation of custom engagement rings, providing expert craftsmanship and personalized service that customers rave about. The owner, Bill DeSimone, is known for his friendliness, knowledge of jewelry design, and commitment to customer satisfaction.

With a focus on providing high-quality engagement rings and other custom jewelry, the store also offers in-house repairs and restorations, ensuring that each piece receives the utmost care. Customers appreciate the welcoming atmosphere and the tailored advice Bill provides, making it a favored destination for couples seeking the perfect ring. However, there have been some criticisms regarding pricing transparency and payment methods, with feedback indicating that not all charges are communicated upfront.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Positive reviews highlight the exceptional quality of jewelry and attentive service. Customers express satisfaction with the craftsmanship and the engaging discussions with Bill about their custom designs. In contrast, negative feedback centers around unexpected fees for certain services, which have caused frustration among some patrons.

Best Review: Michael noted the exceptional quality of the jewelry and Bill's extensive knowledge of the craft, emphasizing multiple positive experiences over the years, including his engagement ring purchase.

Worst Review: Danielle expressed dissatisfaction with her experience, criticizing the high cost for a simple watch battery replacement and the lack of clear communication regarding payment methods prior to service.

Operating Hours:
- Tuesday: 10 am - 5 pm
- Wednesday: 10 am - 5 pm
- Thursday: 10 am - 5 pm
- Friday: By appointment only
- Saturday: 10 am - 1 pm
- Sunday: Closed
- Monday: Closed

Staff Members:
Bill DeSimone

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.