Diamonds Etc Direct is a reputable jeweler located in Laguna Hills, CA, specializing in custom engagement ring creations and a range of fine jewelry services. The store is known for its highly knowledgeable staff, including owner Jeff, who is praised for his expertise and honesty in the jewelry industry. Offering personalized services, they assist clients in designing unique engagement rings that reflect individual styles and preferences.

The store operates with a commitment to customer satisfaction, providing a personalized diamond education to guide customers through their purchase decisions. It also offers services like jewelry repair, cleaning, and maintenance, ensuring that pieces stay in pristine condition.

Address: 24751 Alicia Pkwy Ste B, Laguna Hills, CA 92653
Phone: (949) 586-5871

Operating Hours:
- Monday: Closed
- Tuesday: 10:30 AM - 5:30 PM
- Wednesday: 10:30 AM - 5:30 PM
- Thursday: 10:30 AM - 5:30 PM
- Friday: 10:30 AM - 5:30 PM
- Saturday: 10:30 AM - 5:30 PM
- Sunday: Closed

Overall Sentiment from Online Customer Reviews:
Positive sentiment: 69%
Neutral sentiment: 15%
Negative sentiment: 16%

Review coverage analyzed included 51 total reviews, highlighting a mix of positive customer experiences and some negative feedback regarding service consistency.

Best Review:
Cherisse praised Jeff for his knowledge and ability to provide great design advice when creating custom rings, stating that her engagement and wedding bands surpassed her expectations.

Worst Review:
Pamela reported a serious issue claiming that real diamonds were switched for fake ones, which led her to seek legal action against the store due to unsatisfactory responses from the staff.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Staff members mentioned: Jeff