Diamonds Etc Direct in Laguna Hills, CA, specializes in creating custom engagement rings and offers a range of jewelry services, making it a noteworthy stop for couples seeking personalized pieces. Located at 24751 Alicia Pkwy Ste B, Laguna Hills, CA 92653, this jewelry store is known for its attentive service and expertise in diamond selection. Customers frequently praise the talented staff, particularly Jeff, for his honest recommendations and skill in crafting stunning custom designs. The store operates in Orange County, providing a welcoming environment for those looking to make significant jewelry purchases.

Operating hours are as follows:
- Tuesday: 10:30 AM - 5:30 PM
- Wednesday: 10:30 AM - 5:30 PM
- Thursday: 10:30 AM - 5:30 PM
- Friday: 10:30 AM - 5:30 PM
- Saturday: 10:30 AM - 5:30 PM
- Sunday: Closed
- Monday: Closed

Phone: (949) 586-5872

Overall Sentiment from Online Customer Reviews:
Positive: 75%
Neutral: 15%
Negative: 10%

Customers highlight the exceptional craftsmanship and creativity found at Diamonds Etc Direct while also enjoying the personal service provided. However, a few reviews reflect concerns regarding customer service experiences, urging the store to improve certain aspects.

Best Review:
A customer named Mimi commended the store for creating a beautiful engagement ring designed to her specifications and highlighted the honest and reliable service throughout the process.

Worst Review:
Melvid expressed disappointment over a negative experience with a staff member, citing rude behavior during a store visit, which affected their perception of the store.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.

Staff members mentioned include Jeff.