Diamonds-n-Gold Direct is a reputable jewelry store located at 3124 North Main Street, Anderson, SC 29621. With a long-standing history since 1994, this family-owned business offers a wide selection of engagement rings and custom jewelry design services, making it a go-to destination for couples looking to create meaningful pieces. Customers appreciate the expertise of the staff, including owner Jim Sitzman, who have earned praise for their exceptional customer service and knowledge in the jewelry business. The store also features a full-service jewelry repair center staffed by experienced jewelers, ensuring timely and quality repairs.

Operating hours are as follows:
| Day | Hours |
|-----------|----------------|
| Monday | 10:00 AM - 6:00 PM |
| Tuesday | 10:00 AM - 6:00 PM |
| Wednesday | 10:00 AM - 6:00 PM |
| Thursday | 10:00 AM - 6:00 PM |
| Friday | 10:00 AM - 6:00 PM |
| Saturday | 10:00 AM - 6:00 PM |
| Sunday | Closed |

Overall, a total of 84 reviews were examined to create this overview.

Overall Sentiment from Online Customer Reviews:
Positive: 78%
Neutral: 15%
Negative: 7%

Positive reviews highlight the store's extensive selection, quality of engagement rings, and attentive customer service. Many customers mention the helpful and knowledgeable staff, who provide personalized assistance throughout the ring creation process.

Negative feedback is notably less frequent, but a few customers expressed concerns regarding repair mishaps and perceived service quality during peak times.

Best Review:
A customer named Andria commended Diamonds-n-Gold Direct for their outstanding service, noting the enjoyable browsing experience and high recommendations for their services.

Worst Review:
Michael shared a less positive experience, stating dissatisfaction with the treatment he received during a visit and expressing disappointment in the repairs done on his jewelry.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.