East Tennessee Diamond Company, located at 149 W Main St, Morristown, TN 37814, is a well-respected jeweler specializing in engagement ring creation and personalized customer service. With a solid reputation built over 40 years, this family-owned business has become a trusted choice for many in Hamblen County. The knowledgeable staff, led by Chris Harville and Ericka Harville Goode, are recognized for their friendly and professional approach, making the process of selecting or designing an engagement ring seamless and enjoyable.

Customers appreciate the extensive selection of stunning engagement rings, the option for custom designs, and expert jewelry repairs. The welcoming atmosphere encourages shoppers to explore a range of jewelry styles. Many reviews highlight exceptional service and strong product quality, with clients feeling valued and at home during their visits.

Operating hours are as follows:
| Day | Hours |
|-----------|----------------------|
| Monday | 9:30 AM - 5:30 PM |
| Tuesday | 9:30 AM - 5:30 PM |
| Wednesday | 9:30 AM - 5:30 PM |
| Thursday | 9:30 AM - 5:30 PM |
| Friday | 9:30 AM - 5:30 PM |
| Saturday | 9:30 AM - 5:30 PM |
| Sunday | Closed |

Customer Reviews Sentiment:
Overall sentiment from online customer reviews is overwhelmingly positive, with approximately 95% positive feedback, 4% neutral comments, and 1% negative reviews.

Highlight Reviews:
Best Review: A customer commended the excellent selection of engagement rings and praised the staff for their helpfulness during the custom design process, stating that the prices were impressive and the experience was enjoyable.
Worst Review: A customer expressed dissatisfaction with customer service, mentioning feeling belittled during their visit and noted a lack of willingness on the part of a staff member to assist with their needs.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.

Staff Members:
- Chris Harville
- Ericka Harville Goode