Hancock's Premier Jewelers, located at 328 Long Hollow Pike, Goodlettsville, TN 37072, is a family-owned jewelry store well-known for its exceptional service in creating stunning custom engagement rings. The store operates in Davidson County and is praised for its inviting atmosphere and knowledgeable staff, including owners John and Ashley Hancock. Customers often commend the jeweler for its commitment to quality and customer satisfaction, providing a unique experience tailored to individual needs.

With a total of 609 reviews, the feedback is overwhelmingly positive, showcasing a welcoming environment and skilled craftsmanship. Customers highlight the extensive selection of beautiful engagement rings and the attentive, pressure-free service offered by the staff. Many have shared that they feel like part of the family, making it a popular choice for those seeking exquisite jewelry.

However, a few negative reviews exist, with some customers expressing dissatisfaction regarding interactions with staff, feeling that their concerns were not adequately addressed. Despite these criticisms, the majority of reviews reflect a positive experience, underscoring the store's reputation for quality and integrity.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

Best Review: A customer praised Hancock's Premier Jewelers for the exceptional care given to her family heirloom ring, noting that John and Ashley were able to restore it beautifully, exceeding her expectations and leaving her forever grateful.

Worst Review: One reviewer cited poor customer service, detailing an uncomfortable experience with Mr. Hancock, who made disparaging remarks about the craftsmanship of their family's ring, which led to a very negative impression.

Operating Hours:
- Tuesday: 10 AM - 6 PM
- Wednesday: 10 AM - 6 PM
- Thursday: 10 AM - 6 PM
- Friday: 10 AM - 6 PM
- Saturday: 10 AM - 4 PM
- Sunday: Closed
- Monday: Closed

Staff Members:
- John Hancock
- Ashley Hancock

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.