J & L Jewelers, located at 824 N Main St Ste F, Roswell, NM 88201, is a local, family-owned business with over 34 years of experience in jewelry sales, repairs, and custom designs, specializing in engagement rings. The establishment is known for its personalized customer care, skilled craftsmanship, and a selection of both classic and unique pieces. Customers appreciate the friendly atmosphere and professionalism of the staff, led by owner Jackie Sappington.

Positive reviews consistently highlight the quality of service provided, with patrons expressing satisfaction with engagement ring creation and custom designs. Many reviewers commend the repair services, noting quick turnaround times and affordable pricing. Notably, the ambiance of the store is often described as welcoming and warm, contributing to a positive shopping experience. However, some reviews indicate mixed feelings, as a small number mention difficulty in locating the store or suggest that its closure may cause service disruptions.

Overall Sentiment from Online Customer Reviews:
Positive: 85%
Neutral: 10%
Negative: 5%

**Opening Hours**:
- Monday: 9:00 AM - 5:00 PM
- Tuesday: 9:00 AM - 5:00 PM
- Wednesday: 9:00 AM - 5:00 PM
- Thursday: 9:00 AM - 5:00 PM
- Friday: 9:00 AM - 5:00 PM
- Saturday: Closed
- Sunday: Closed

Staff Member: Jackie Sappington

Best Review: A customer praised J & L Jewelers for its high-quality engagement ring options and exceptional service, specifically highlighting the great pricing on resizing and repairs compared to competitors like Bullock's.

Worst Review: A reviewer expressed frustration over the store's visibility from the street, mentioning that they might have missed visiting if not for a friend's recommendation, noting that the store is not easily seen due to its location.

*For this overview, customer feedback was viewed on Yelp, Google, and Facebook.