Jewels by the Sea, located in La Jolla, California, specializes in an eclectic mix of jewelry, including vintage, estate, and handcrafted pieces. The shop is known for its exceptional service in engagement ring creation, guided by the expertise of owner Linda Jalving, a Graduate Gemologist. With over 50 reviews, the store has garnered a strong reputation for its unique and high-quality inventory, catering to various budgets, from $5 to $5,000.

Positive sentiments from customers frequently highlight the personalized service and the extensive collection of unique jewelry, particularly noting Linda's friendly demeanor and knowledge about each piece. Many customers have praised the store for providing individualized attention, whether selecting an engagement ring or finding the perfect gift.

However, there are mentions of customer disappointment regarding the store's impending closure, as Linda has indicated that she plans to retire by the end of September 2023, which has drawn a sentiment of sadness from loyal patrons.

Overall Sentiment from Online Customer Reviews:
Positive: 90%
Neutral: 8%
Negative: 2%

Operating hours are as follows:

| Day | Hours |
|-----------|------------------------|
| Monday | 12:00 PM - 5:00 PM |
| Tuesday | Closed |
| Wednesday | Closed |
| Thursday | 12:00 PM - 5:30 PM |
| Friday | 12:00 PM - 5:30 PM |
| Saturday | 12:00 PM - 5:30 PM |
| Sunday | 1:00 PM - 5:00 PM |

Staff member mentioned: Linda Jalving.

Best Review: A customer praised Linda for her extensive knowledge, noting that she felt truly cared for while selecting a unique engagement ring that perfectly matched her taste.

Worst Review: A customer expressed disappointment about the store closing soon, stating they would miss the wonderful selection and the delightful owner, highlighting a sense of loss among long-time patrons.

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.