Jones & Son Diamond and Bridal Fine Jewelry, located at 11121 N Rodney Parham Rd, Little Rock, Arkansas 72212, is a highly regarded jeweler known for its exceptional engagement ring creation services. With over 35 years in the business, they focus on providing a friendly atmosphere and impressive selection for budget-conscious couples. Known for their competitive pricing, Jones & Son offers in-store viewings of loose diamonds and has a strong commitment to customer satisfaction.

The shop features a variety of engagement rings, wedding bands, and fine jewelry collections, including popular brands like Tacori, Verragio, and Michael M. Customers have praised the knowledgeable staff, including Jacob and Mae, for their personalized service and willingness to work within budgets, enhancing the overall buying experience.

However, some reviews indicate mixed experiences regarding pricing and repairs, with a few customers feeling that service charges were higher than expected and expressing concerns over in-house expertise for jewelry repairs.

Overall Sentiment from Online Customer Reviews:
Positive sentiment: 75%
Neutral sentiment: 15%
Negative sentiment: 10%

Best Review: One customer highlighted the positive experience of shopping at Jones & Son, mentioning the exceptional customer service provided by Jacob, who was knowledgeable and friendly, assisting them in finding the perfect diamonds.

Worst Review: Another customer expressed frustration with the inconsistent and high repair costs and noted poor customer service during a recent visit regarding their appraisal service, feeling undervalued as a long-term customer.

**Operating Hours:**

| Day | Hours |
|-----------|--------------------|
| Tuesday | 10 am - 5:15 pm |
| Wednesday | 10 am - 5:15 pm |
| Thursday | 10 am - 5:15 pm |
| Friday | 10 am - 5:15 pm |
| Saturday | 10 am - 5 pm |
| Sunday | Closed |
| Monday | Closed |

Staff members mentioned: Jacob, Mae

* For this overview, customer feedback was viewed on Yelp, Google, and Facebook.