Roper's Jewelers, located at 818 Lincoln Way, Auburn, CA 95603, is a well-established jewelry store known for creating custom engagement rings. With an emphasis on quality merchandise and unparalleled customer service, they have been serving the community since 1956. The store provides a range of services, including fine jewelry sales, custom designs, and expert jewelry repair.
Customers have noted the friendly and knowledgeable staff, with reviews highlighting the exceptional service provided by team members like Lisa and Peggy. The shop is appreciated for its welcoming atmosphere, where staff take the time to assist visitors in creating their dream engagement rings.
However, some reviews allude to negative experiences, particularly regarding miscommunication and perceived upselling during service interactions. While many customers praise the jeweler for their craftsmanship, there are instances where clients felt dissatisfied with the service they received or the pricing of repairs.
Overall Sentiment from Online Customer Reviews:
Based on a total of 37 reviews, the general sentiment appears to be 68% positive, 20% neutral, and 12% negative. Many customers express high satisfaction with their custom pieces and service, while a smaller portion outlines concerns about customer service and pricing.
Best Review:
A customer praised Roper's Jewelers for their outstanding service and craftsmanship, emphasizing how the team helped create a custom necklace exactly to their specifications. This particular customer noted the friendliness and professionalism of the staff.
Worst Review:
Another reviewer expressed disappointment with their experience when they felt pressured into costly repairs that seemed unnecessary. They indicated that their concerns were not adequately addressed by the staff, leading to a lack of trust in the jeweler's recommendations.
* For this overview, customer feedback was viewed on Yelp, Google, and Facebook.
| **Store Hours** |
|-------------------------|
| Monday - Saturday: 10:00 AM - 5:00 PM |
| Sunday: Closed |
Staff Members Mentioned: Lisa, Peggy
Positivity Score: 78%
Total Customer Feedback Reviewed: 37
Store Phone Number: 5308854852