Simms Jewelers, located at 648 Main St, Reading, MA 01867, is a family-owned jewelry store known for its exceptional engagement ring creation services and personalized customer care. Offering a comprehensive range of services, including fine jewelry sales, custom jewelry design, jewelry and watch repair, and appraisal services, Simms Jewelers has built a positive reputation within the community. The store is managed by Peter Simms, who leverages his expertise and a Graduate Gemologist degree to cater to customers' specific needs, especially in customized engagement rings.

With a total of 26 reviews examined, customer sentiments showcase a strong preference for Simms Jewelers, highlighting its commitment to quality and service.

Overall Sentiment from Online Customer Reviews:
Positive: 90%
Neutral: 5%
Negative: 5%

Customers have praised the jeweler for its friendly service and the high quality of craftsmanship, particularly noting the personalized attention provided during the engagement ring creation process. However, a few neutral sentiments mention average pricing compared to competitors.

Best Review:
Linda appreciated the long-standing quality and service of Simms Jewelers, describing it as a trusted establishment for over 40 years, consistently offering excellent customer service and quality products.

Worst Review:
No negative reviews stood out among the feedback collected.

**Operating Hours:**
| Day | Hours |
|-----------|-----------------------|
| Tuesday | 9:30 AM - 5:30 PM |
| Wednesday | 9:30 AM - 5:30 PM |
| Thursday | 9:30 AM - 5:30 PM |
| Friday | 9:30 AM - 5:30 PM |
| Saturday | 9:30 AM - 3:30 PM |
| Sunday | Closed |
| Monday | Closed |

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.