Southern Jewelers, located at 143 S Steele St, Sanford, NC, is a charming destination for those seeking to craft the perfect engagement ring. This quaint store, situated in Lee County, has garnered a mix of reviews, showcasing its dedication to customer service amidst some challenges.

Under the ownership of Lora Wright, the staff is known for their friendly approach, making customers feel at home as they navigate the often intricate process of selecting and designing jewelry. The shop offers a variety of services, including custom engagement ring creation and repair work, catering to a community that values personalized experiences. Customers frequently mention the welcoming atmosphere and the thoughtful attention given by the staff, helping them realize their unique visions.

Customer Sentiment: Approximately 70% of customers express high satisfaction with their experiences, while 20% have had neutral feelings and 10% report facing issues.

Opening Hours:
- Wednesday to Friday: 10:00 AM – 5:00 PM
- Saturday: 10:00 AM – 2:00 PM
- Sunday and Monday: Closed
- Tuesday: 10:00 AM – 5:00 PM

Best Review: Darlene praised the store for its quaint charm and the warm demeanor of the staff, highlighting her enjoyable shopping experience and the range of beautiful jewelry available.

Worst Review: Wayne warned against doing business with Southern Jewelers, expressing dissatisfaction over losing gold links during a repair and feeling unheard by the staff regarding his concerns.

This overview is based on customer feedback gathered from Yelp, Google, and Facebook.