Swiss Watch & Jewelry Co, located at 1618 Beacon St, Brookline, MA 02446, operates with a focus on providing jewelry and watch repair services, with a particular emphasis on the creation of personalized engagement rings. The store is known for its customer service and offers a selection of estate jewelry along with custom design options for those looking to craft unique engagement rings. Customers have highlighted the attentive nature of the staff, who are willing to work closely with clients to realize their vision.

Reviews have been varied, reflecting both positive and negative sentiments. Positive feedback often centers around the hands-on, personalized experience when discussing ring designs and the store's vintage charm. However, negative comments frequently point to concerns regarding pricing and turnaround times, with some customers feeling that charges were unexpectedly high for basic services.

Overall Sentiment from Online Customer Reviews:
Positive: 35%
Neutral: 15%
Negative: 50%

Review Highlights:
Best Review: A reviewer noted the knowledgeable and friendly service while creating a custom pearl necklace, emphasizing the attentive approach of the staff.
Worst Review: A customer expressed frustration over unexpected charges for a simple watch battery change and cited poor communication regarding services rendered.

Operating Hours:
- Monday: 11:00 AM – 6:00 PM
- Tuesday: 11:00 AM – 6:00 PM
- Wednesday: 11:00 AM – 6:00 PM
- Thursday: 11:00 AM – 6:00 PM
- Friday: 11:00 AM – 6:00 PM
- Saturday: 11:00 AM – 6:00 PM
- Sunday: Closed

* For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.