Eric J. Loch Diamond Jewelers, located at 3370 Lehigh St, Allentown, PA, is renowned for its exceptional engagement ring creation and attentive customer service. With a history dating back to 1972, this family-owned jeweler specializes in hand-selecting diamonds directly from Belgium, ensuring high-quality craftsmanship.

The knowledgeable staff, including Megan and Halle, is committed to creating personalized experiences for clients, guiding them through the process of selecting or designing the perfect engagement ring. The store is known for its non-pressuring atmosphere, allowing customers to explore various options tailored to their preferences and budgets.

Operating in Lehigh County, this jeweler offers an impressive range of services, including custom designs, jewelry repairs, and watch battery replacements. Customers have praised the warm and friendly environment, with many highlighting the high level of expertise offered in engagement ring consultations.

However, some negative reviews mention inconsistencies in service quality and product repairs, particularly regarding watch battery replacements and jewelry repair work. Despite this, the overall sentiment from online customer reviews reflects a solid positive experience.

Overall Sentiment from Online Customer Reviews:
- Positive: 85%
- Neutral: 10%
- Negative: 5%

Best Review: Thomas noted that the diamonds at Eric J. Loch are of superior quality and emphasized the attentive and caring nature of the staff, making it a pleasure to shop for engagement rings.

Worst Review: Steven expressed dissatisfaction with the service he received during a watch battery replacement, feeling that his concerns about the repair were not taken seriously.

**Opening Hours:**
- Monday: 10:00 AM - 6:00 PM
- Tuesday: 10:00 AM - 6:00 PM
- Wednesday: 10:00 AM - 6:00 PM
- Thursday: 10:00 AM - 7:00 PM
- Friday: 10:00 AM - 6:00 PM
- Saturday: 10:00 AM - 5:00 PM
- Sunday: Closed

Staff members mentioned: Megan, Halle.

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.