KAY Jewelers, located at 301 Mount Hope Ave., Ste. 1078, Rockaway, NJ 07866, operates in Morris County and specializes in engagement ring creation, along with a variety of jewelry services. The store is known for its extensive selection of engagement rings, wedding bands, and fine jewelry. Customers have noted that the staff is generally knowledgeable and helpful, with specific mentions of Liliya, the store manager, providing excellent service.

However, customer feedback presents a mixed picture. Positive reviews highlight friendly service, the quality of jewelry, and attention to customer needs, with many praising the accommodating nature of staff during the ring selection and creation processes. Conversely, several negative reviews indicate issues with customer service, including complaints about repairs and trade-in values, leaving some customers feeling dissatisfied with their experiences.

Overall Sentiment from Online Customer Reviews:
Positive: 40%
Neutral: 20%
Negative: 40%

Best Review: Kevin praised the knowledgeable and friendly team at the Rockaway location, highlighting the great service he received during his warranty check-up.

Worst Review: Krystal expressed frustration regarding repeated resizing issues with her engagement ring, citing poor communication and repeated mistakes during the service.

Opening Hours:
- Tuesday: 10:00 AM - 8:00 PM
- Wednesday: 10:00 AM - 8:00 PM
- Thursday: 10:00 AM - 8:00 PM
- Friday: 10:00 AM - 9:00 PM
- Saturday: 10:00 AM - 9:00 PM
- Sunday: 11:00 AM - 7:00 PM
- Monday: 10:00 AM - 8:00 PM

*For this overview, customer feedbacks were viewed on Yelp, Google, and Facebook.